The International Housewares Representatives Association (IHRA) is a trade association of manufacturers' representatives in the housewares industry organized to:

• Create and foster a spirit of mutual respect and esteem among members and others within the industry and other industries; and
• Educate the industry and other industries as to the advantages of doing business through manufacturers' representatives; and
• Promote, protect and improve the multiple-line representative function and provide benefits and services to its members.

In furtherance of these objectives, the Association develops and participates in programs and activities for manufacturers' representatives designed to elevate ethical standards, improve business operations and provide more efficient service to principals, customers and the industry. To implement these goals, the members of IHRA are expected to:

• Represent only those lines that they can effectively market and sell.
• Maintain a fiscally stable firm.
• Operate a well managed firm.
• Never degrade or malign or make false representations of a fellow representative.